With her fashion-forward designs and inspiring story, Chinu Kala is a true force to be reckoned with in the jewellery world. Believe in yourself: “You have to believe in yourself and your abilities. Be persistent: “There will be bumps in the road, but don’t give up on your dreams.”Ĥ.
Don’t try to copy what others are doing.”ģ. Stay true to your vision: “It’s important to stay true to your own style and design aesthetic. Don’t let anyone tell you that you can’t do it.”Ģ. Follow your heart: “If you’re passionate about something, go for it. In an interview with Elle, Chinu shared some of her top tips for aspiring jewellery designers.ġ. Her commitment to quality and design has made Rubans a top choice for red carpet appearances and everyday wear alike. She still designs all of the pieces herself and works closely with her team to ensure that each one is perfect. While her brand has come a long way since its humble beginnings, Chinu remains true to her roots. Today, Rubans is available in over 50 countries and has a cult following among celebrities and style influencers. The line quickly gained popularity among fashionistas and was soon being sold in high-end stores like Harvey Nichols and Selfridges. In 2009, Chinu launched Rubans with a small collection of hair accessories. After teaching herself the basics, she began selling her creations to local boutiques. This early interest eventually led to her experimenting with making her own jewellery. She would often raid her mother’s closet and try on her different pieces. In an interview with Vogue, Chinu revealed that her love for jewellery began when she was just a child. Today, Rubans is one of the most sought-after costume jewellery brands in the world, with celebrities like Blake Lively, Kendall Jenner, and Beyonce regularly spotted wearing its pieces. Since then, she has gone on to create many more beautiful collections, each one more popular than the last. The collection was well-received, and helped her establish Rubans as a brand to watch out for. Her first collection was inspired by the traditional Indian art of meenakari, and featured colourful enamelled pieces.
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