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According to Margaret Loesch, CEO of The Hub, revisiting properties which had been successful was an important decision it was somewhat influenced by the network's programming executives, several of whom were fans of the shows. The Transformers film (2007) inspired Hasbro, since it helped to increase sales of the Transformers toy line the company wanted to retool the My Little Pony franchise to appeal to the young-girl demographic. With many brands, including My Little Pony, the company uses a multi-generational plan. Hasbro has produced several incarnations of the My Little Pony franchise, often called "generations" by the toy line's collectors.

Cathy Weseluck as Spike, a small dragon who is Twilight's assistant.Pinkie Pie, a fun-loving earth pony who enjoys throwing parties.Fluttershy, a timid pegasus who loves other animals.Germain as Rarity, a glamorous unicorn who owns a boutique Rainbow Dash, an egotistical, sporty pegasus.

Applejack, a diligent earth pony whose family owns a farm.

Tara Strong as Twilight Sparkle, a socially-naïve unicorn who loves to read but initially has trouble making friends.

Main article: List of My Little Pony: Friendship Is Magic characters They have adventures and help others in and around Equestria, solving problems in their friendships. The ponies discover that they represent different facets of friendship, with magical artifacts known as Elements of Harmony. Twilight and Spike, her dragon assistant, become close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Twilight Sparkle, a studious unicorn, travels to Ponyville to learn about friendship at the urging of Equestria's ruler (and her mentor) Princess Celestia. In the kingdom of Equestria, its three species of ponies-earth ponies, pegasi, and unicorns-live harmoniously. My Little Pony: Pony Life, a spin-off comedy series, premiered on Discovery Family in November 2020. A feature-length film adaptation based on the television series, My Little Pony: The Movie, was released in October 2017 in the United States. A spin-off franchise ( My Little Pony: Equestria Girls) was launched in 2013, and ran alongside the series for six years. The series gave Hasbro new merchandising opportunities.

Despite its target demographic of young girls, the series had an unexpectedly-large following of older viewers (mainly adult men) who called themselves " bronies". Due to hectic production schedules and a lack of creative control, however, she left the series during its second season.įriendship Is Magic became one of the highest-rated productions in The Hub's history. Faust created deeper characters and adventurous settings, seeking a show resembling how she had played with her toys and incorporating fantasy elements. Hasbro selected animator Lauren Faust as creative director and executive producer. They travel on adventures and help others around Equestria, solving problems with their friendships.Īnimated in Flash, the series aired on Discovery Family (formerly The Hub) from October 10, 2010, to October 12, 2019. Germain), Fluttershy ( Andrea Libman), Rainbow Dash (Ball), Pinkie Pie (Libman), and her dragon assistant Spike ( Cathy Weseluck). The series follows a studious unicorn (later an alicorn) pony named Twilight Sparkle ( Tara Strong) and her friends, Applejack ( Ashleigh Ball), Rarity ( Tabitha St. My Little Pony: Friendship Is Magic is an animated children's television series based on the fourth incarnation of Hasbro's My Little Pony franchise.